Arsenal signs £1m deal with Jay Z’s Tidal

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Arsenal has signed a new deal with Jay-Z’s TIDAL in a partnership worth around £1 million pounds
(N360 million) a year.
The collaboration includes features from up and coming artistes and a pre-installed playlist put
together by Arsenal players Hector Bellerin, Danny Welbeck and Reiss Nelson .
A part of the agreement is that Arsenal paid members will have access to TIDAL music platform.
“Football and music are great passions of so many of our global supporters. This partnership
combines these two passions in a unique way and will give our members access to some fantastic
benefits. It is also a celebration of our shared belief in young talent, and will create opportunities to
bring together our players with Tidal’s rising artistes” , Arsenal chief commercial officer Vinai
Venkatesham said.
Tidal’s Lior Tibon added: “Football and music are two of the most universal languages around the
world and we’re thrilled to spotlight promising young talent in both of those areas. “This initiative is
so synergistic with our shared belief in young talent we’re looking forward to sharing an elevated
music experience to Arsenal and its members.”

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